Strategic Communications
Leverage the power of storytelling for social impact. My multi-disciplinary approach includes videos, social media, PR, influencer marketing, and in-person activations to define your brand identity, win targeted social change campaigns, and grow your organization.
Services Offered
Digital Strategy
Your work isn’t generic, and your online voice presence shouldn’t be either. I’ll work with you to create an authentic, original, and integrated digital strategy that inspires action.
Possible deliverables:
Ideas for pitching to news organizations and/or social media posts
A step-by-step communications plan targeted to your goals and strengths
Tools to help evaluate success
Brand Management
Get the respect, credibility, and resources your work deserves work by cultivating your position as a trusted resource and thought leader in your space.
Possible deliverables:
A brand brief to help guide staff and partners
A step-by-step brand management plan targeted to your goals and strengths
A database of thought leadership opportunities
Messaging Strategy
Want to shape how stakeholders, organizing targets, and external partners see and understand the issues at the heart of your work? I’ll help develop effective messaging that goes beyond word choice and framing to integrate cultural context, current events, and political analysis.
Possible deliverables
Talking points
Spokesperson training
Campaign-specific Strategy
Whether you want to get an immigrant out of ICE, redistribute HIV funding in BIPOC communities, or run a capital campaign to buy a building, I can craft a strategy that leverages your brand and online presence to achieve a specific goal.
Organization-Wide Marketing and Communication Strategy
Marketing and communications can strengthen every aspect of your work from driving community engagement and donations to influencing culture and winning organizing goals. I’ll work with you to create a comprehensive plan tailored to your needs and capacity that includes social media, public relations, thought leadership, and/or influencers.
“Andre's team produced, shot, and edited digital advertisements distributed over social media, including Facebook, Instagram, Snapchat, YouTube, and Spotify, and locally on the Chicago public transit. The campaign engaged over 12,000 (mostly BIPOC) LGBTQ+ youth, leading to over 3,000 completing a self HIV test for the first time!”
— Pedro Serano, Senior Project Manager at Feinberg School of Medicine
From My Clients
Case Study: Keeping it LITE
CO-DIRECTOR | PRODUCER | STRATEGIST
#KeepingitLITE is an online study about the life experiences and health of LGBTQ+ communities in the US. I conceptualized a year-long outreach campaign leveraging guerilla marketing, social media, influencers, billboards, and online ads to solicit participation from LGBTQ youth of color. I storyboarded, shot, and edited 15-second online ads that reached 12,000 youth and served as a national model in HIV outreach.
Case Study: Hire Trans
DIRECTOR | STRATEGY CONSULTANT | PHOTOGRAPHER
A publicity and social impact campaign to fight the staggering unemployment rate for trans and gender nonconforming people by encouraging employers to hire them. More than 60 trans, nonbinary, and gender nonconforming people gave their time to be photographed for a year-long Chicago-area campaign in traditional media, social media, online, and in public spaces. The program created a LGBTQ job fair and offered ongoing support to businesses seeking to become more culturally competent in their workplaces.
Communication Clients:
Book a FREE Consultation
Book a free consultation to discuss your organization’s needs today. Click below for a pricelist of services.